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Job Posting #: 13-0188
Job Title: Marketing Manager
City: Saint John
State/Province: NB
Description:

Irving Oil is the regional refining and marketing company serving customers in Eastern Canada and New England. We offer challenging and rewarding employment opportunities throughout our company, and are always seeking committed and talented people to join our team.

The Marketing Manager is responsible for developing and maintaining and executing marketing strategies to meet organizational objectives; evaluate customer research, marketing conditions, competitor data and implement marketing plan changes as needed; oversees all marketing, advertising and promotional activities.

 

Duties include, but are not limited to:

  • Provide leadership and direction to marketing team to deliver on Irving Energy's marketing plans
  • Ensure consistent customer experience
  • Identify and develop programs that support the business objectives while recognizing the specifics of the diverse markets in which we do business and produce offers that are fresh, exciting and innovative
  • Develop programs that increase customer loyalty and improve share of market
  • Measure progress and results by tracking performance data, measuring customer perceptions and interests and researching diagnostics for choice of brand
  • Manage, establish and maintain relationships wiht external vendors (i.e. advertising firms)
  • Partner with Operations team to flawlessly execute customer promotions
  • Take ownership of appropriate use of our Brand throughout the value center
Requirements:
  • University degree in consumer and/or business marketing or energy relation field
  • Minimum of 8-10 years in marketing, branding and leadership
  • Knowledge of market conditions, industry knowledge, branding, product image, advertising, and managing promotions
  • Proven track record of introducing successful marketing programs in consumer and business to business environments
  • Excellent interpersonal skills; relationship building
  • Ability to manage at various levels of leadership
Number of Openings 1
Position Location: Saint John
Bilingual Requested: No
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