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Opportunities at Irving

Job Posting #: 13-0006
Job Title: Media and Marketing Manager
City: Saint John
State/Province: NB

Opportunity, Challenge, Rewards… and You!



At Irving Oil, we share values that distinguish and bring us together as a company. We believe in demonstrating commitment; keeping our word; respecting people as individuals; and providing the best for our customers.

If this is the type of company you want to work with, here’s your opportunity.  We are currently seeking an experienced
Media and Marketing Manager to join our team of professionals.  In this position, you will be responsible to plan and execute media and marketing initiatives that support the company's business objectives and reputation opportunities, and with management goals. 


Key responsibilities of this position shall include:


·         Responsible for the development, implementation and ongoing management of media relations, issues management and internal communications. This includes:

      Develop the overall communications and engagement strategy including media relations strategy for marketing region, and proactive and reactive strategies

      Provide creative and strategic communications to effectively position the reputation of the company

      Responsible for developing and maintaining strong relationships with key media and internal stakeholders in order to support all business goals

      Develop and maintain positive relationships with regional and national media. This includes ensuring the development of an ongoing media relations outreach program and leading the coordination of media activity and identify proactive opportunities to promote and enhance company reputation in the geographic region.

      Ensure excellent turnaround in responding externally to media, government and other external requests

      Ensure the timely development and quality of news releases, articles, presentations and supporting materials for release to media or external parties

      Identify appropriate spokespeople and ensure training and ongoing support (presentations, coaching, etc.). Ensure established protocols are followed.

      Develop, implement and maintain crisis management media protocols and quick response strategies in consultation with the relevant stakeholders

      Analyze media trends and provide regular reporting on media relationships, trends, activities and opportunities.


·         Provide creative and strategic marketing collateral in support of the execution of Signature Programs and Community engagement activities that improve the company reputation and employee engagement.  This includes overseeing:

      Design and deliver of all marketing collateral for all Public Affairs initiatives e.g. Advertising (radio, television), posters, pump toppers etc.

      Engage with agencies/graphic artists to design marketing collateral

      Actively manage content on all company media tools such as: Facebook, Email, IOL Website and phone/1-800- number inquiries and Radiant 6 social media monitoring.


·         Manage performance and career development of direct reports



To be considered for this position, you must have the following:


·         A post-secondary degree in a related area and a Media Relations/Communications background

·         Minimum of  7-10 years of experience in a media/corporate communications role

·         Agency or Media background an asset

·         A team player with strong interpersonal and coordination skills. Highly effective at building and sustaining relationships and rapport. Superior ability to deal with people at all levels, building trust and confidence.

·         Outstanding communications skills, proven ability in developing and implementing communications strategies

·         Exceptional writing skills. The proven ability to write a wide range of communications from speeches, presentations and website material to strategy papers and key messages

·         Possess sound judgment, accuracy, credibility and the highest degree of professionalism

·         Bilingual (French/English) an asset



Number of Openings 1
Position Location: Golden Ball Bldg.
Bilingual Requested: Yes
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